


Cubbage and Vicki Johnson of Vicki Johnson & Associates made up the ASCLS’ independent planning team. “We all used for other things, so GroupMe was a clear channel,” said Michael Cubbage, CMP, CGMP.

They wanted one central platform for their internal conversations - GroupMe made the most sense. The team running the event consisted of seven people in different locations across the country. Attendees could also partake in virtual happy hours, “Kazoom” social hours (more on that later), as well as virtual yoga breaks. The online event, held from June 28 – July 2, drew 828 registered attendees (an increase of nearly 150 compared to the year prior), and included 60 educational sessions, five pre-conference workshops, and 39 poster presentations. The best solutions turned out to be some of the simplest - the ever-popular Zoom platform and Microsoft’s messaging app, GroupMe. When the American Society for Clinical Laboratory Science (ASCLS) and the Association of Genetic Technologists (AGT) decided to move their 2020 Joint Annual Meeting (JAM) to an online format, it took a minute for organizers to find the right support tools for managing communication between themselves as well as attendees. The American Society for Clinical Laboratory Science and the Association of Genetic Technologists decided to go virtual for the event. Organizers sent attendees of the 2020 Joint Annual Meeting “jam packs” with swag before the event began in late June. E-Book: Future-Proofing for Business Events.Digital Event Strategist (DES) Certification.
